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A DESIGNER KNOWS HE HAS ACHIEVED PERFECTION NOT WHEN THERE IS NOTHING LEFT TO ADD, BUT WHEN THERE IS NOTHING LEFT TO TAKE AWAY
ANTOINE DE SAINT-EXUPÉRY
1. Physically
A physically attractive individual usually finds it very easy to attract others. Therefore, brands that want to influence consumers must have distinctive and attractive physical characteristics, even though they are not perfect. Physical appeal to brands may stem from their brand identities, such as a skillfully crafted slogan or logo. A great customer experience design or a captivating product design can also generate physical appeal.
Take Apple as an example. Apple is known for excelling in its user interface design and product design. It is common knowledge that Apple’s user interface is very clean, simple, and sophisticated. Apple has one of the best store designs in the retail sector.
2. Intellectuality
Intellectual capacity refers to a brand’s capacity for knowledge, thought, and idea generation. The capacity to create and think outside the box is closely tied to intellectual capacity. Strong intellectual brands are innovative and have the capacity to introduce goods and services that neither other competitors nor consumers had previously thought of. Thus, the companies show that they can successfully address customer’s issues.
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